Latest strategy articles, insights and trends.

Unlock the secrets to crafting effective marketing emails that engage and convert. Learn how to transform emails from endpoints to exciting beginnings of a user's journey with our guide.

We've all heard it said: 'Don't be afraid to fail.' But how often do we truly embrace this in our professional lives? The reality is, failure isn't just an inevitable part of trying new things; it's also a crucial stepping stone to success.

Discover the pivotal role of targeted landing pages in pharmaceutical marketing, where each step of the user's journey, from initial contact to final action, is strategically crafted. Learn how custom landing pages, designed to seamlessly continue the message from various marketing drivers, enhance user engagement and drive specific, desired actions.

The traditional approach to creating web banners often focuses on visuals and animations, assuming that the user will engage with the ad from start to finish. However, this thinking overlooks a critical aspect of user behavior online. You might need to sit down for this -- users typically do not visit web pages to view banners, no matter how beautifully animated they are.