HTML email training helped an agency reduce their email production efforts by 75%.
The Problem
Excessive hours and costs in HTML email production
A pharmaceutical agency was grappling with an inefficient process in creating HTML emails, consuming an average of 160 hours for writing, building, routing, and releasing a single email. This intensive labor requirement was significantly depleting the client's annual marketing budget. Faced with this challenge, the team was tasked with finding ways to streamline the process, thereby reducing the overall cost and effort involved in email production, with the ultimate goal of delivering greater value to the client.
The Solution
Tailored training sessions for efficiency in email creation
To address this inefficiency, Hedgehox recommdended the agency implement specialized training sessions aimed at each department involved in the email creation process. The goal was to enhance each team's understanding and efficiency in their respective roles concerning HTML emails. For instance, art directors were provided training not only on the basics of designing HTML emails but also on conceptualizing them as reusable components. This approach was replicated across various departments, including client services, project management, copywriting, analytics, development, quality assurance, editorial, and user experience, among others, with each receiving tailored training to improve their HTML email skills.
The Integration
Comprehensive departmental training for HTML email mastery
Each department participated in their bespoke training sessions, which focused on both the fundamentals of HTML emails and department-specific efficiencies. These sessions were comprehensive, covering everything from design principles to project management tactics. As a result, the teams gained a deeper understanding of the intricacies of HTML email production and learned how to effectively collaborate using their newfound knowledge and skills. This holistic training approach ensured that every aspect of the email creation process was optimized for efficiency.
The Result
Significant time reduction and enhanced productivity in email production
Following the implementation of these training sessions, a remarkable improvement was observed in the email production process. The overall effort required to produce an HTML email dropped significantly, from 160 hours to just 40 hours — a 75% reduction in time and resources. This drastic decrease was consistent across all departments involved in the email production process. The newfound efficiency not only boosted the agency's productivity but also instilled confidence in the client, leading to an increase in email production due to the reduced costs.
The Praise
Positive feedback on enhanced email design understanding and efficiency
The feedback from the staff post-training was overwhelmingly positive, particularly from the art directors. One of them commented, "I thought I understood emails before. They're much easier to design for when you understand the basics." This praise underscored the effectiveness of the training sessions in enhancing the team's understanding and efficiency, ultimately leading to a more streamlined, cost-effective process for HTML email production. The success of the training sessions was a testament to the agency's commitment to continuous improvement and delivering value to their clients.
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