A pharma agency developed 20 unique banner sizes in under 24 hours, and released them in under a week.
Explore how the Hedgehox framework enabled a pharma marketing agency to build and release 20 unique banners within a week, surpassing client expectations and setting new standards in project delivery.
The Problem
Tight deadline for 20 unique banner sizes
A pharmaceutical marketing agency faced a daunting challenge from their client: the creation of a set of banners in 20 unique sizes, all within a tight deadline of under a week. This task posed significant logistical and operational challenges, given the typical timeframe required for designing, quality assurance testing, and routing such a large and diverse array of banners. The client was skeptical about the feasibility of meeting this aggressive deadline and made it clear that the project's continuation hinged on timely delivery.
The Solution
Utilizing Hedgehox's pharma banner ad framework
To meet this challenge, the team decided to leverage Hedgehox's pharma banner ad framework. This innovative framework was not only used for building the banners but also for streamlining the quality assurance process and assisting the project management teams in efficiently taking screenshots and routing each banner. Moreover, the framework had the capability to generate individual URLs for each banner size, facilitating the review of each size independently.
The Integration
Streamlining production with advanced framework features
By utilizing the Hedgehox framework, the development team was able to expedite the banner creation process significantly. Within 24 hours, all 20 banners were prepared and ready for the next stages. This swift turnaround time was crucial in ensuring that the project stayed on track. The framework's efficiency in streamlining various aspects of the banner production process, from development to quality assurance, proved to be instrumental in meeting the tight deadline.
The Result
Successful delivery within a week against odds
The efficiency of the Hedgehox framework enabled the team to route and approve all 20 banner sizes within the week, effectively meeting the client's deadline. This achievement was particularly notable given the initial skepticism and doubts of the client about the possibility of such a rapid turnaround. The successful delivery of the project within the stringent timeline not only satisfied the client's immediate needs but also preserved the potential for future collaborations.
The Praise
Acknowledging the framework's role in meeting tight deadlines
The project manager reflected on the crucial role of the Hedgehox framework in their success, stating, "Had it not been for this framework, we wouldn't have been able to take on this job and its aggressive turnaround." This sentiment was echoed throughout the team, highlighting the framework's impact not just in terms of efficiency and time savings, but also in enabling the agency to accept and successfully execute challenging projects that would have been otherwise unfeasible.
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