A pharma marketing agency ultilized our custom automated screenshot solution and reduced it's routing preparation efforts by 97%.
The Problem
Everybody hates screenshots
A pharmaceutical marketing agency faced a significant challenge common in the industry: the laborious process of manually taking screenshots for the pharma routing process. This task was not only time-consuming, typically taking 2 to 2.5 hours per route for this one particular website, but also costly in terms of client budgets, especially when multiple rounds were needed to produce a clean product. The agency estimated that for just this one payer website, which required approximately 70 routes in 2023 due to continuous updates, nearly 150 hours were spent annually only on taking screenshots. This didn't include any additional hours for non-PM roles due to screenshot inconsistencies and other such issues. This manual process was causing delays in routes and jeopardizing project timelines.
The Solution
Automation to the rescue
To streamline this cumbersome process, the agency decided to leverage Hedgehox's Automated Screenshot Solution. This innovation promised to automate the entire screenshot process, thus significantly reducing the time and resources expended. Project managers collaborated closely with Hedgehox developers to identify all necessary pages and page states for each route. Once set up, this system allowed for the automation of the entire screenshot process, heralding a major shift in the agency's workflow efficiency.
The Integration
Collaboration with project management
During the pilot phase, the team focused on a payer website comprising 112 pages and page states, a task that used to take up to 2.5 hours per route. The developers were tasked with configuring this website within the screenshot tool, enabling the automation of the screenshot process. After this setup, the tool was able to generate all 112 screenshots in just 65 seconds. The developers ran the tool upon requests from project managers. Subsequently, the generated screenshots were uploaded to the agency's file hosting service, from where the project manager could quickly access and prepare them for routing.
The Result
Pilot was a success
The impact of implementing the Automated Screenshot Solution was profound. The time spent per route dramatically decreased from 2 to 2.5 hours to under 5 minutes. This efficiency gain not only saved significant amounts of project managers' time but also reduced the strain on client budgets. The success of the pilot project demonstrated the potential for this solution to revolutionize the routing process in pharmaceutical marketing, offering a scalable, efficient, and cost-effective method for handling routine yet critical tasks in the agency's operations.
The Praise
Project managers shed tears of joy
The introduction of the Automated Screenshot Solution was met with resounding praise from the client, particularly the project managers who were directly impacted by the change. The elimination of manual screenshots was a major relief, allowing them to redirect their focus towards more critical aspects of the projects. Freed from the tedium of this repetitive task, project managers could now concentrate on implementing best practices and ensuring their teams had the necessary resources to deliver superior products more efficiently. One project manager expressed their satisfaction, stating, "This allowed me to put a focus on best practices and ensuring that the team had what they needed to deliver a cleaner product faster." This feedback highlighted the transformative impact of the solution, not just in terms of time savings, but also in enhancing the overall quality and effectiveness of the project management process.
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