Streamlining project initiation with the Pharma Brief Assistant
Discover how Hedgehox's innovative GPT virtual assistant transforms project brief creation, offering a dynamic and evolving tool for account managers to expedite project initiation in digital marketing.
Pharma Brief Assistant
The rise of AI-driven solutions is revolutionizing the way pharmaceutical marketing teams operate. At the forefront of this transformation is Hedgehox's latest innovation - a GPT (Generative Pre-trained Transformer) configured as an account manager's virtual assistant. This cutting-edge tool is designed to streamline the creation of project briefs for commonly built digital products like websites, banners, and emails. The GPT virtual assistant is equipped with a carefully curated set of questions for each product type, enabling it to generate detailed and comprehensive project briefs. As an organic system, it continuously evolves, incorporating additional questions and intelligence to enhance its capabilities. This tool represents a significant leap in efficiency, allowing account managers to rapidly initiate projects, thus saving valuable time and resources.
Below, you'll find a conversation between Hedgehox founder, Carm Hodzic, and the GPT, showcasing its proficiency in generating a project brief. You'll notice the responses to the GPT are intentionally concise and brief, yet the virtual assistant's output is remarkably detailed and thorough. This interaction highlights the GPT's ability to understand and interpret minimal input, transforming it into a full-fledged brief suitable for a site build. The conversation serves as a testament to the virtual assistant's advanced understanding and its potential to significantly streamline the project initiation process in the fast-paced world of digital marketing.
staging = for routing and presentation purposes
qa = final stage prior to release. this environment is thoroughly tested by all parties. client will approve this environment prior to it being released
production = the live environment.
The following is the actual project brief generated by the GPT virtual assistant, a culmination of our streamlined interaction. This brief stands as a testament to the advanced capabilities of the AI-driven tool, demonstrating how it effectively translates concise inputs into a detailed and actionable plan for a website build. The document you'll see encompasses all the critical elements required for a comprehensive project brief, including objectives, scope, design considerations, and technical requirements. It's a clear illustration of how AI can not only match but potentially surpass traditional methods in efficiency and thoroughness, providing a solid foundation for the project's development phase.
Project Overview:
This website is strategically designed to serve two core objectives: to significantly increase requests for more information and to elevate brand awareness among healthcare professionals. The target demographic is predominantly male (60%) within the age range of 40-65 years. In the short term, the focus is on gathering insightful data and enhancing key metrics, particularly regarding request form completions and the number of downloads from the resource page. For long-term goals, the ambition is to achieve a notable 5% conversion rate for overall site traffic, with conversions specifically tracked through form completions. Additionally, there is a target to double the download requests from the current baseline, setting a significant growth trajectory for user engagement.
Target Audience:
The website's primary audience comprises healthcare professionals, a group that demonstrates specific online behaviors and preferences. They are data-oriented, favoring concise information and responding positively to visual data representations like graphs and charts. Their limited patience for long-form content dictates a need for succinct, impactful communication. This demographic predominantly accesses content via desktops, mainly during their lunch breaks on weekdays. Their engagement with similar websites typically lasts about 5 minutes, indicating the necessity for immediate content engagement and efficient information delivery.
Design Requirements:
The website’s design is tailored to its sophisticated audience, with a focus on utility and data-driven content. Essential features include a request form that will interface with PharmaAcme's API, ensuring seamless data processing and capture. Two critical interstitials will be implemented: a session-based entry page pop-up, verifying the user as an HCP and granting site access accordingly, and a second interstitial to alert users when they are being redirected to an external site. The site will also host videos via a Vimeo account managed by the client, necessitating secure and efficient access for content uploads.
Technical Requirements:
The project encompasses four distinct environments, each serving a pivotal role in the website's development and launch. The development environment is a collaborative space for the team to share progress and iterate designs. The staging environment serves as a platform for routing and presentation purposes, where initial versions are refined. The QA (Quality Assurance) environment is the final stage before release, undergoing rigorous testing by all parties involved, with the client providing approval before deployment. Lastly, the production environment is the live, customer-facing website. Notably, the client's IT team owns and manages these environments, adhering to a policy of releasing code to production only on Tuesdays and Thursdays, thereby dictating the schedule for updates and new feature rollouts.
SEO:
Search Engine Optimization (SEO) is a crucial element of this project, with a focused goal of increasing organic traffic. Keywords central to the business and its target audience, such as "hypothyroidism," "thyroid," and "thyroxine," have been identified as critical for optimizing search engine visibility. The absence of specific insights from competitors’ SEO strategies presents a unique opportunity to pioneer innovative tactics in this space, potentially setting new standards for industry-specific SEO practices.
It's important to acknowledge that while the project brief generated by Hedgehox's AI-driven GPT virtual assistant is comprehensive and detailed, it is not one-size-fits-all solution. This tool, designed to be an account manager's virtual assistant, excels in asking pertinent questions that might sometimes be overlooked in the rush of project initiation. However, we recognize that the brief, as thorough as it is, may still require adjustments to perfectly align with specific project needs. This should be seen more as a foundation to initiate a project brief rather than the finalized version of a brief.
This virtual assistant embodies best practices in project brief creation, providing account managers with a significant head start. But it's essential to remember that every marketing team has its unique approach to crafting briefs. In an ideal scenario, each team would benefit from a GPT tool tailor-made to fit their distinct brief structures and specific requirements.
If your team is seeking a more customized solution, we invite you to explore our custom software offerings. We're dedicated to adapting our technology to meet the unique challenges and preferences of different marketing teams. Reach out to us for more information about our custom software solutions, or to start a conversation about how we can help tailor a GPT to your team's needs.
Pharma Brief Assistant
Try our GPT virtual assistant for your next project brief.
Must be a ChatGPT Plus user.