Pharma agency automated HTML email delivery process, reducing efforts by 90%.
Discover how targeted automation streamlined email development in a pharmaceutical marketing agency, significantly reducing task times and enhancing efficiency across development, quality assurance, and project management.
The Problem
Identifying opportunities for efficiencies in email development
The development team at a pharmaceutical marketing agency was facing inefficiencies in their email development process. An audit revealed that developers were required to complete 14 distinct tasks before handing off emails to the quality assurance and project management teams. These tasks included building, packaging, updating staging environments, and several other steps. This extensive process was not only time-consuming but also delayed the subsequent stages of quality assurance and project management, impacting overall productivity.
The Solution
Targeting tasks for automation
Upon careful analysis, it was determined that 12 out of the 14 steps in the email development process were suitable for automation. The proposed automation included tasks like packaging the emails for quality assurance testing, updating staging environments for browser reviews, and integrating APIs for uploading packages to the agency's file hosting service and email testing platforms. The automation was designed to streamline the process, reduce manual labor, and enhance overall efficiency.
The Integration
Implementing streamlined automated processes
The automation was seamlessly integrated into the existing process. Once a developer committed their code to the repository, it triggered an automated sequence of events. This process included packaging the email for the quality assurance team, updating the staging environment, and even preparing screenshots for project management. The automation culminated in a more streamlined handoff to the subsequent teams, significantly reducing the time and effort previously required.
The Result
Achieving significant time and cost savings
The impact of automation was profound. Tasks that previously took between 30 to 45 minutes across three departments were now completed in just 2-3 minutes. Considering that each email could undergo multiple rounds of revisions - sometimes as many as 10 rounds - and multiplying this efficiency across dozens or even hundreds of emails per client, the cost and time savings became substantial. This optimization drastically improved the workflow, allowing the agency to handle a higher volume of emails more efficiently.
The Praise
Enhancing development, quality assurance and project management efficiency with automation
Project managers within the agency expressed immense appreciation for the automation. The reduced time in routing emails not only expedited their workflow but also allowed them to focus more on project oversight rather than being bogged down by repetitive tasks. One project manager highlighted, "This automation has significantly accelerated our email routing process, enabling us to manage projects more effectively." This sentiment echoed across the team, affirming the positive impact of automation in enhancing operational efficiency.
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