An email design system turned an agency's team into a high-volume digital factory.
The Problem
Team must reduce cost for high-volume email production
A pharmaceutical agency faced a unique challenge with a client who prioritized high-volume email production with a focus on quantity and speed over intricate, single-use designs. The client's goal was to reduce the costs associated with email production, without compromising on the frequency or the rapid turnaround required for their campaigns.
The Solution
Creating an email design system for efficiency
To meet this challenge, Hedgehox proposed the creation of an email design system, functioning as a comprehensive component library. This system was envisioned to allow the team to mix and match design elements for emails much like assembling Lego™ pieces. The concept behind this design system was to provide a flexible, efficient framework that could be easily adapted to various email layouts, thereby accelerating the production process.
The Integration
Implementing a component library for email designs
The rollout of the email design system began with in-depth training sessions, educating the team on the functionalities and benefits of the system, especially for high-volume production. Collaboration with the UX and UI teams was crucial in identifying the most commonly used email components. These components were then meticulously built, rigorously tested, and subsequently stored in the library for easy access and assembly.
The Result
Accelerating email production with a 24-hour turnaround
The first email created using this new system demonstrated the effectiveness of the approach. The pre-designed, built, and tested components from the library allowed for a significantly expedited process. Emails that would normally take days to develop could now be assembled, filled with content, and prepared for initial routing within a mere 24-hour timeframe. This swift process enabled the team to kick off projects on day one and have a clean email ready by day two.
The Praise
Streamlining processes and speeding up project delivery
Project managers lauded the email design system for its efficiency and practicality. It eliminated the need to start from scratch for each email, significantly speeding up the routing process. One project manager highlighted the stark contrast with another brand's process, where it could take over a week to prepare an email for initial routing, compared to the 24-hour turnaround achieved with this new system. This innovation not only met the client's demands for rapid, high-volume email production but also set a new standard in email development efficiency.
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