Workflow audit revealed opportunity to build global 24-hour development and QA teams.
The Problem
Challenges of high costs and limited work hours in pharma development
A pharmaceutical marketing agency was contending with two major challenges: increased development costs in a highly competitive market where outsourcing to offshore teams was common, and the limitations of a standard 8-hour workday, which restricted their ability to quickly turn around projects. The agency sought to establish a 24-hour development and quality assurance cycle by integrating an offshore team to work in tandem with their local team.
The Solution
Establishing a 24-hour global development and QA team
To address these challenges, our approach involved not only setting up the offshore team but also ensuring that they worked seamlessly with the local team. This required thorough training in the same processes, tools, platforms, and development and testing best practices. A key aspect of the solution was to ensure consistency and uniformity in workflows across both teams, regardless of their geographical location.
The Integration
Streamlining processes for local and offshore team collaboration
The integration process involved detailed documentation, standardizing GIT workflows, and outlining tools and best practices. Once the teams were adequately trained, we conducted a dry run to test the efficiency and effectiveness of the process and to identify any potential gaps. This trial run was crucial in ensuring both teams were well-aligned and could work in unison.
The Result
Achieving rapid turnaround times in project delivery
The dry run proved to be a success, with the teams seamlessly passing work back and forth between each other. This new system enabled the agency to achieve project turnarounds in under 24 hours, significantly boosting their productivity and efficiency. For instance, for one brand, the local team could hold a kickoff meeting at 4:30pm for low complexity digital work, and by the next morning, the offshore team had completed the task, ready for review by the local team.
The Praise
Positive feedback on round-the-clock work efficiency
The new system received high praise from account managers, with one remarking, "It's like work gets done and done correctly while we're sleeping." This feedback highlighted the system's effectiveness in not just accelerating project delivery times but also maintaining high-quality standards across different time zones. The successful implementation of this 24-hour development cycle demonstrated the agency's ability to innovate and adapt in a competitive market, offering round-the-clock productivity without compromising on quality.
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